Built by workers, not committees. Designed for long shifts, short breaks, black coffee, and humor that actually survives real life.
The truth nobody tells Shopify beginners: the real danger starts after you launch. Traffic slows. Ads stop converting. Panic sets in. Most stores collapse within 3 months—not because the idea was bad, but because growth wasn’t planned. This post breaks down why stores fail after launch and what I did to keep Teka Originals growing against the odds.