From Poop to Profit: Starting a Novelty Brand in 30 Days

💩 Chapter 1: The Truth About "Silly" Business Ideas

Let’s clear the air: gag gifts and novelty products are not small potatoes. The global novelty gift industry is worth billions — with people spending on sarcasm, snark, and everything in between. What used to be considered "joke shop junk" has become a lifestyle category for Gen Z and meme-driven consumers.

Whether it's poop-shaped mugs or plaques about delusion, there's real money in making people laugh. The key? Start with a bold idea, test it quickly, and sell with confidence.

Key Takeaway: Don't wait for validation. The best novelty brands don’t ask for permission — they disrupt.

🚽 Chapter 2: Brainstorming Your First Product (In the Bathroom, Obviously)

Where do the best ideas come from? The shower. The toilet. That weird half-sleep state between “I should get up” and “just five more minutes.”

Start by listing what people actually complain, joke, or roll their eyes about. Then ask:

• Can this be turned into a funny product?

• Would I gift this to a friend out of spite/love/hilarity?

• Could this work on a mug, plaque, shirt, or sticker?

Example Prompt: What’s a sarcastic thing you’d say at 7AM while pooping and sipping coffee? There’s your first mug.

🛍️ Chapter 3: Creating a Lean Product Line

Start with 1–3 hero products. Not 20. Not 50.

The fastest way to burn out (and break your bank) is trying to be an entire novelty aisle from day one. Instead:

• Launch one POOP-themed mug

• Add a funny wall plaque for upsell

• Offer stickers or magnets with the same quote

Bundle them together. Test reactions. Print-on-demand platforms like Printful, Gooten, or Gelato make this easy, fast, and low-risk.

Half Assed Effort – Sarcastic Coffee Mug

💻 Chapter 4: Set Up Your Brand HQ (aka Shopify Store)

Your Shopify store is your poop palace.

What to focus on:

• A funny, emotionally resonant brand name (think: Teka Originals)

• Bold visuals (cartoon-style art sells faster than text-only)

• Homepage that tells a story (from giggles to the checkout)

• Fast load speed, especially on mobile

Use high-converting product pages:

• SEO-optimized titles: "Therapy Is Expensive – Funny Gift Plaque"

• Emotional, human-like product descriptions (Stephen Matthews tone)

• Product reviews and FAQs for every item

📆 Chapter 5: 30-Day Profit Launch Plan

Let’s break this into weeks:

Week 1: Prep + Product Creation

• Nail your product ideas

• Design 1–3 products with Canva, Midjourney, or pro designers

• Choose your supplier (POD, handmade, or bulk order)

• Write product descriptions using ChatGPT + your own voice

Week 2: Store Setup + Branding

• Launch Shopify site (free trial)

• Customize theme (fun, bold, but fast)

• Set up FAQ, About, Contact, and Policy pages

• Create your brand’s tone: witty, weird, wildly original

Week 3: Content + Organic Marketing

• Blog posts (like this!) 3–5 to start

• Funny IG + TikTok videos about your product

• Add Pinterest boards with product mockups

• Create an email signup with an offer ("10% off your first laugh")

Week 4: Launch + Sell

• Promote your site on your own socials

• Use trending TikTok sounds with your product

• Get friends to post real reviews

• Join Facebook groups or Reddit threads about gag gifts

Bonus Tip: Launch a "soft open" to test response, then build buzz.

📸 Chapter 6: Creating Viral Content Around Crap

You don’t need a studio. You need a plunger, a ring light, and bad lighting for comedic effect.

Try this:

• A video of someone drinking from your toilet mug in slow-mo

• A fake “doctor’s office” scene where a therapist prescribes “Delulu Is the Solulu” plaque

• POV: You're 30, broke, and gift your sibling the "Family Group Chat = Emotional Damage" plaque

Use Gen Z slang, trending hashtags, and comment back with sarcasm.

🔍 Chapter 7: SEO for Silly Stuff

Even poop needs keywords.

Your SEO strategy should include:

• Core keyword (e.g., "funny mug", "comedy gift", "toilet humor")

• Long-tail keywords like:

  • "bathroom gag gift for adults"

  • "funny Gen Z novelty items"

  • "gifts for coworkers with dark humor"

Use these in:

• Product titles (≤50 characters)

• Meta descriptions (≤150 characters)

• Image alt text ("Cartoon-style poop coffee mug with overflowing mess")

• Blog posts — just like this one

💬 Chapter 8: Collect Reviews + Ride the Laughter

People love to share when they:

• Bought something ridiculous

• Gave it to someone as revenge/love

• Opened it during a birthday, divorce, or family reunion

Encourage that:

• Add review requests 5–7 days post-purchase

• Use branded review cards (made in Canva)

• Share screenshots of hilarious feedback

🧼 Chapter 9: Clean Up… and Scale Up

Once your first product gets traction, it's time to scale:

• Add seasonal products (Valentine's, Christmas, Back to School… even Tax Day)

• Offer custom options (add your boss’s name to a “World’s Worst Manager” mug)

• Expand into:

  • Apparel (sarcastic tees, hoodies)

  • Stationery (bad advice planners)

  • Home goods (funny bathmats, throw pillows)

Don't just be a store. Be a vibe. A movement. A virtual gas station bathroom with Wi-Fi and merch.

🚀 Chapter 10: From Poop to Profit — It’s Real

You’ve built a real business — and it started with a toilet.

The beauty of launching a novelty brand is that it doesn’t require perfection. It requires courage, creativity, and a strong grasp of absurdity.

In 30 days, you can go from:

• Doubting your idea

• To selling on Shopify

• To packing your first real orders

• To having people thank you for making them laugh

🎯 CTA:

If you’re ready to launch, browse the Comedy Corner Collection and use our product strategy as inspiration.
Need help? Our DMs are open. Our mugs are full. And our ideas are overflowing — like the Sippy Cup of Shame.