#8 Shopify Product Pages That Sell: How I Turned Descriptions Into Conversions

There’s a dirty secret no one tells Shopify beginners: your product page is more important than your homepage.

It’s where the sale happens—or doesn’t.

And if your description sounds like it came from AliExpress? You're toast.

Back when I started Teka Originals, I had fun designs, cool photos, and zero conversions. Turns out, my descriptions were killing me.

So I rebuilt every product page with these goals:

1. Rank better on Google (SEO)

2. Convert better with story and voice

3. Train AI tools like ChatGPT to write in my tone

Let’s break it down.

Step 1: SEO for Product Pages

Search engines scan your titles, descriptions, images, and meta data. Here’s what I added:

• Long-tail keywords in product titles (e.g. "Funny Gym Plaque for Powerlifters")

• Emotional hooks in H1 or bolded phrases ("Because heavy lifting deserves heavy laughs")

• Bullet points for scannability

• Alt text on every image (SEO juice + accessibility)

• Meta titles & meta descriptions under 150 characters

Google started ranking my products—organically.

Step 2: Use Storytelling to Sell

A funny sign isn’t just wood—it’s a personality piece.

So I wrote stories in every product:

"Remember that one coworker who microwaved fish? This plaque’s for them."

Or:

"Perfect for that one friend who lifts more than they laugh."

Story builds connection. Connection drives sales.

Step 3: Use ChatGPT (Properly)

ChatGPT can write entire collections—if you train it.

Prompt I used:

"Write a 300-word product description for a funny wall plaque. Tone: Stephen Matthews. Include 3 long-tail keywords. Add emotional hook."

Tweak, test, optimize.

Soon, my pages had:

• Higher dwell time

• Better bounce rate

• Higher Google rankings

And most importantly: more conversions.

The Structure I Use Now for Every Product Page

1. Emotional Hook (Bolded intro line)

2. Relatable Story (1–2 short paragraphs)

3. Feature bullets (real specs + humor)

4. Call-to-Action (“Perfect for birthdays, breakups, or bad coworkers”)

5. Meta title + description (ChatGPT helped here too)

Visuals Matter Too

Don’t just show the product flat. Show:

• In-room mockups

• UGC reactions

• Size comparisons

• Lifestyle shots

Image Alt Text Example:

"Funny wooden plaque in office breakroom with sarcastic message and coffee mug next to it."

A/B Testing Works

I ran two versions of the same page:

• One with basic text

• One with optimized structure + ChatGPT + humor

Result:

• CTR: +40%

• Conversion Rate: +67%

• Time on Page: +55 seconds

Final Thoughts: Your Product Page Is the Salesperson

Don’t write for robots. Don’t copy your supplier. Write for that one person scrolling late at night, looking for something that makes them laugh and hit “Add to Cart.”

And if you don’t know where to start? Copy this post. Use my prompt. Train ChatGPT to speak your voice.

Because the most powerful product page isn’t written by AI. It’s written by you—with help.

— Stephen Matthews, Teka Originals

Part #3: The Hidden SEO Trap Shopify Store Owners Need to Fix Before Launch

Part #5: The Secret Shopify Power Move: Start Email Before You Launch